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Frontiers | Picking Your Brains: Where and How Neuroscience Tools Can Enhance Marketing Research
Chen Lin - Assistant Professor of Marketing - 中欧国际工商学院 | LinkedIn
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PDF) Consumer behavior in the online context
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Progress in partial least squares structural equation modeling use in marketing research in the last decade - Sarstedt - 2022 - Psychology & Marketing - Wiley Online Library
AMA-Sheth Foundation Doctoral Consortium
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